【摘要】：正如傳播學大師麥克盧漢所言：“媒介即信息”。每種新媒體的誕生都開創了人類社交和生活的新起點，，從語言、文字、印刷到廣播、電話和互聯網時代，技術的革新讓人類不斷打破時空的限制，實現人際間的充分連接。 作為一種全新的社交媒介，社交網絡將信息傳播與網絡社交的互動體驗優化到最佳的整合方式以幫助人們更好地完成與信息間的融合。 用戶市場對具備不同社交功能社交網絡需求的日益增長促使該類產品的設計與運作更加趨向成熟。而社交網絡的界面設計則成為人機交互過程中，社交媒介產品與市場受眾最為直觀和緊密的展示與體驗。 網絡界面設計是一種建立在新型媒體之上的新型設計。 隨著計算機技術的日益提升，網絡界面的呈現已不只局限于滿足信息的精確傳達而是強調其視覺語言的藝術化表達。 對追求用戶流量與粘連度的社交網絡而言，合理的界面藝術設計理念與技術的融合能幫助網站在競爭激烈的同類社交產品中完成自身特點的樹立與強化。 雖然國內的社交網絡產品大多來自于對西方社交網絡的借鑒與模仿，但基于中西方文化背景、藝術審美觀念、人際關系處理方式與技藝融合價值觀的不同，中西方社交網絡界面在整體風格、信息框架結構、視覺元素、人機交互元素等方面的表達仍呈現出一定的個性化特征和差異。 本文試圖從社交網絡全球化發展的宏觀角度，對中西方具有代表性的社交網絡界面設計做出對比分析，并結合“文化研究”和“案例體驗研究”的方法，探討中西方社交網絡界面設計特色化的形成原因。最后，借鑒中西方社交網絡已有的設計理念優勢和人工智能必將高度融入用戶虛擬社交體驗的技術趨勢提出了中國社交網絡優化的設計方案。
[Abstract]:As MacLuhan, a master of communication, put it: "Media is information." The birth of each new media has created a new starting point for human society and life, from language, text, printing to the age of radio, telephone and Internet. Technological innovation has enabled human beings to break the limits of time and space and realize full interpersonal connection. As a new social media, social networks optimize the interactive experience of information communication and social networking to the best way to help people better integrate with information. The increasing demand for social networks with different social functions in the user market makes the design and operation of this kind of products more mature. The interface design of social network has become the most intuitive and close display and experience between social media products and market audiences in the process of human-computer interaction. Network interface design is a new design based on new media. With the improvement of computer technology, the presentation of network interface is not only limited to satisfying the accurate transmission of information, but also emphasizes the artistic expression of its visual language. For the social network that pursues user flow and adhesion, the combination of rational interface art design concept and technology can help the website to set up and strengthen its own characteristics in the competitive social products of the same kind. Although most of the domestic social network products come from the reference and imitation of the western social network, but based on the Chinese and western cultural background, artistic aesthetic concept, interpersonal relationship processing and skills fusion values of different values, There are still some personalized features and differences in the expression of social network interface between China and the West in the aspects of overall style, information framework structure, visual elements, human-computer interaction elements and so on. This paper attempts to make a comparative analysis of the representative social network interface design in China and the West from the macro point of view of the development of social network globalization, and combines the methods of "Cultural study" and "case experience study". This paper discusses the causes of the characteristics of social network interface design in China and the West. Finally, based on the advantages of the existing design concepts of Chinese and Western social networks and the technical trend that artificial intelligence will be highly integrated into the virtual social experience of users, the optimization design scheme of Chinese social networks is put forward.
【學位授予單位】：哈爾濱工業大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TP393.092

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