本文選題：醫藥物流 + 聯盟采購　； 參考：《天津大學》2013年碩士論文

【摘要】：我國醫藥行業迅猛發展的今天，醫藥零售行業內部競爭日益激烈，新醫改政策的不斷落實，醫療保障制度的不斷完善，享有醫療保險的人群不斷擴大，以及醫院醫療報銷范圍的進一步擴增，使醫藥零售連鎖企業面對的經營壓力與日俱增。從傳統意義上，醫藥零售企業經營管理擴展的空間已經很小，而且成效甚微，相比之下，物流運營管理[1]的創新以及改進實施卻具有非常大的空間可以挖掘。 醫藥零售企業已經意識到提升企業經營管理水平尤其是物流管理水平的重要性，物流管理已成為企業經營管理的重要組成部分。而我國醫藥零售企業的物流管理水平相對落后，管理及運營成本偏高。在所有的物流成本中，藥品的采購、倉儲及配送成本占總成本相當大的比重。建立醫藥零售企業的現代物流體系[2]、如采購聯盟、聯合庫存、物流托管等新的物流模式的出現，為有效控制和降低物流成本，提高物流效率提供了成功的經驗。創造企業第三利潤源泉[3]已成為保證我國醫藥零售企業持續穩定發展的有效手段之一。 本文以我國醫藥銷售業績百強之一的北京某醫藥零售企業（以下稱A企業）的物流經營模式的發展與轉變為例，結合我國中小型醫藥零售企業物流運營的現狀，，闡述控制物流成本，提高物流效率[4]的相關途徑與操作方法。
[Abstract]:With the rapid development of the pharmaceutical industry in China, the competition within the pharmaceutical retail industry is becoming increasingly fierce, the new medical reform policy has been implemented, the medical security system has been continuously improved, and the number of people enjoying medical insurance has been expanding. As well as the further expansion of hospital medical reimbursement scope, pharmaceutical retail chain enterprises are facing increasing business pressure. In the traditional sense, the scope for expansion of the management of pharmaceutical retail enterprises has been very small, and there has been little success. The innovation and improvement of logistics management have great space to be excavated. Pharmaceutical retailing enterprises have realized the importance of improving the level of management, especially the level of logistics management. Logistics management has become an important part of enterprise management. However, the level of logistics management of Chinese pharmaceutical retail enterprises is relatively backward, and the management and operation costs are high. Of all logistics costs, drug procurement, warehousing and distribution costs account for a significant proportion of total costs. The establishment of modern logistics system for pharmaceutical retailing enterprises, such as the emergence of new logistics modes, such as purchasing alliance, joint inventory and logistics custody, provides a successful experience for effectively controlling and reducing logistics costs and improving logistics efficiency. Creating the third profit source of enterprises [3] has become one of the effective means to ensure the sustained and stable development of Chinese pharmaceutical retail enterprises. In this paper, a pharmaceutical retail enterprise in Beijing (hereinafter referred to as "A enterprise") is one of the top 100 pharmaceutical sales enterprises in China. For example, the development and transformation of logistics management mode Combined with the current situation of logistics operation of small and medium-sized pharmaceutical retail enterprises in China, this paper expounds the relevant ways and operation methods of controlling logistics cost and improving logistics efficiency [4].
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F253.7;F721

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本文編號：2006652