本文選題：會獎旅游 + 昆明　； 參考：《云南財經大學》2014年碩士論文

【摘要】：會獎旅游是會獎業與旅游業發展到一定階段的產物。會獎旅游因其消費水平高，規模大，參與者層次高，利潤豐厚，對目的地帶動性強的特點被看做旅游市場中含金量最高的部分，越來越受到世界各地的關注與青睞；會獎旅游作為一種現代化管理手段，不僅有助于企業高效管理員工，更成為各大企業開發市場的有效方式和平臺；在促進城市經濟繁榮，提升城市形象方面發揮著重要作用，成為第三產業中至關重要的新興行業。 目前我國已經初步形成了以北京、上海、廣州為首的國際會獎旅游城市，昆明作為西南地區中心城市，雖然其自身有一定的會獎旅游發展基礎，但要想在激烈的競爭中取得長足的發展，把昆明建設成為區域性國際會獎旅游城市，很多問題函待解決。 本文以昆明為研究對象，首先對國內外會獎旅游的發展和昆明會獎旅游發展的基本情況做了概括，并總結了本文的研究思路和框架結構；然后總結界定了會獎旅游基本概念，通過查閱國內外相關文獻，從概念、特征、經濟影響、會址選擇、區域研究、策略研究等方面做出梳理，為昆明會獎旅游的研究打下基礎。隨后本文對昆明發展會獎旅游的條件和現狀進行了pest分析和比較優勢分析，明確了昆明發展會獎旅游的優勢與劣勢以及存在的一些問題。接著本文在查閱總結前人對競爭力評價體系的研究基礎上，探討了競爭力評價體系的構建原則與方法，進而構建了昆明會獎旅游競爭力評價體系，之后運用層次分析法對昆明和北京、上海、廣州等十個城市的競爭力進行分析，分別從整體和從單個指標方面將昆明與其他城市進行比較和評價，最后結合以上分析，從經濟、政策、環境、設施、服務、人才等方面提出促進昆明會獎旅游發展的相關策略。 本文的創新之處在于通過構建會獎旅游競爭力評價體系，利用層次分析法定量分析了昆明會獎旅游競爭力的狀況，并通過與其他城市的對比分析，嘗試性的提出發展策略，，具有一定的實際意義。
[Abstract]:Award tourism is the product of the development of the award industry and tourism industry to a certain stage. Because of its high level of consumption, large scale, high level of participants, rich profits, and the characteristics of strong driving force to the destination, it is regarded as the most valuable part of the tourism market, which has been paid more and more attention and favor to all over the world. As a modern management tool, the award tourism not only helps enterprises to manage their employees efficiently, but also becomes an effective way and platform for the development of market for major enterprises, and plays an important role in promoting the prosperity of urban economy and promoting the image of cities. To become a vital emerging industry in the tertiary industry. At present, China has initially formed a tourism city headed by Beijing, Shanghai and Guangzhou. Kunming, as a central city in southwest China, has its own foundation for tourism development. However, if we want to make great progress in the fierce competition and build Kunming into a regional international conference award tourism city, many problems need to be solved. This paper takes Kunming as the research object, first of all, it generalizes the development of the award tourism at home and abroad and the basic situation of the tourism development of the Kunming Award, and summarizes the research ideas and frame structure of this paper, and then summarizes and defines the basic concept of the award tourism. Through consulting the relevant literature at home and abroad, this paper makes a combing from the aspects of concept, characteristics, economic impact, meeting site selection, regional research, strategy research, etc., which lays the foundation for the study of Kunming Club Award tourism. Then this paper makes a pest analysis and comparative advantage analysis on the conditions and present situation of Kunming Development Award Tourism, and clarifies the advantages and disadvantages of Kunming Development Award Tourism as well as some existing problems. Then, on the basis of reviewing and summarizing the previous researches on the competitiveness evaluation system, this paper discusses the principles and methods of constructing the competitiveness evaluation system, and then constructs the tourism competitiveness evaluation system of Kunming Hui Award. Then using AHP to analyze the competitiveness of ten cities, such as Kunming, Beijing, Shanghai, Guangzhou, etc., compare and evaluate Kunming and other cities from the whole and single index, finally, combine the above analysis, from the economy, Policies, environment, facilities, services, talents and other aspects to promote the Kunming Award tourism development strategies. The innovation of this paper lies in the construction of the evaluation system of tourism competitiveness, the use of analytic hierarchy process to quantitatively analyze the situation of tourism competitiveness of Kunming Hui Award, and through the comparative analysis with other cities, try to put forward the development strategy. Has certain practical significance.
【學位授予單位】：云南財經大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

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本文編號：2080398