本文關鍵詞： 律師事務所 商業模式創新 服務產品化 一所兩制　出處：《電子科技大學》2011年碩士論文　論文類型：學位論文

【摘要】：2011年律師業已經恢復32年了，律師業在社會生活和經濟生活中發揮了重要的作用，但是，也面臨著前所未有的巨大的挑戰。法律服務競爭異常激烈，律師事務所處于一個完全競爭的市場中。四川思創遠卓律師事務所（以下簡稱SCYZ）成立已經十年，傳統的“小而全”運行模式，制約了律師事務所的發展。 本文選擇對SCYZ商業模式創新來研究解決律師事務所發展瓶頸和提高核心競爭力的問題，探索律師事務所的發展道路。通過宏觀環境、微觀環境分析，參照中外律師事務所發展運行模式，并進行總結、比較和借鑒，將商業模式的核心三要素顧客、價值、利潤匹配為適合SCYZ律師事務所商業模式的構成要素，即目標客戶、法律服務產品及載體（組織架構與運行機制）。以目標客戶定位、法律服務產品選擇、組織架構、營運機制設計為研究對象，對SCYZ商業模式做了創新性和探索性研究。主要內容為： 1.通過對SCYZ目前狀況、內部環境分析，研究律師事務所資源的優勢、存在的問題及需要改進和創新的地方。 2.通過對與律師事務所營運有關的宏觀環境及法律服務市場的分析，研究SCYZ的業務發展方向、目標客戶在什么地方。提出了SCYZ以中小企業法律顧問市場為主，傳統業務市場及高端業務市場為輔的客戶定位。 3.詳細研究了SCYZ商業模式構成要素，其中重點研究了客戶的潛在法律需求和長期法律需求；通用法律服務產品和專用法律服務產品。研究了SCYZ能夠給客戶提供什么樣的服務，給客戶帶來什么價值，如何實現服務的問題。提出了SCYZ業務發展專業化，，律師個人專家化，法律服務產品化的發展方向。 創新提出“以客戶需求設計服務產品，以服務產品化，帶動律師事務所專業化發展”的SCYZ商業模式。通過商業模式的實施，形成律師事務所核心競爭力，從而實現可持續發展。在SCYZ商業模式的構成要素中，創新提出“一所兩制”的組織架構。
[Abstract]:In 2011, the lawyer industry has been restored for 32 years, which has played an important role in social and economic life. However, it is also facing an unprecedented huge challenge. The competition for legal services is extremely fierce. The law firm is in a completely competitive market. Sichuan Sichuangyuan law firm (hereinafter referred to as SCYZ) has been established for ten years, the traditional "small and full" mode of operation. Restricted the development of the law firm. This paper chooses the innovation of SCYZ business model to study and solve the bottleneck of the development of law firms and improve the core competitiveness of law firms, explore the development of law firms, through the macro-environment, micro-environment analysis. Reference to the development of Chinese and foreign law firms operating mode, and summary, comparison and reference, the core three elements of the business model customer, value. Profit matching is the key element of the business model of SCYZ law firm, that is, target customer, legal service product and carrier (organization structure and operation mechanism) to target customer orientation, choice of legal service product. Organizational structure, operating mechanism design as the research object, the innovative and exploratory research on the SCYZ business model. The main contents are as follows: 1. By analyzing the current situation and internal environment of SCYZ, the paper studies the advantages of law firms' resources, the existing problems and the areas that need to be improved and innovated. 2. Through the analysis of the macro environment and legal service market related to the operation of law firms, the development direction of SCYZ business is studied. Where are the target customers. This paper puts forward the customer orientation of SCYZ, which is based on the legal consultant market of small and medium-sized enterprises, supplemented by the traditional business market and the high-end business market. 3. Research the elements of SCYZ business model in detail, and focus on the potential legal needs of customers and long-term legal needs; General legal service product and special legal service product. This paper studies what kind of service SCYZ can provide to the customer and what value it brings to the customer. How to realize the service, this paper puts forward the development direction of the SCYZ business development specialization, the lawyer individual expert, the legal service product development direction. This paper puts forward the SCYZ business model of "designing the service products according to the customer's needs, turning the service products into products and driving the professional development of the law firms". The core competence of law firms is formed to realize sustainable development. Among the elements of SCYZ business model, innovation puts forward the organizational structure of "one institution, two systems".
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：D926.5

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