本文選題：保時捷 + 斯圖加特　； 參考：《企業(yè)研究》2017年02期

【摘要】：正保時捷在世界汽車市場中占有相當?shù)姆蓊~,在我們生活中,"保時捷"也絕非陌生詞匯。迄今為止,公司已經(jīng)走過了非凡的70余年,也取得了許多舉世矚目的成就。保時捷是怎么樣成為"德國制造"的一面旗幟、又是怎樣登上成功巔峰的?保時捷的輝煌,不僅僅由于時運較佳,更是其經(jīng)營者融鑄創(chuàng)新與文化、通過不斷的努力創(chuàng)造出來的。一、保時捷足跡(一)保時捷的起步與發(fā)展保時捷公司是世界著名跑車生產(chǎn)企業(yè),成立于1930年于斯圖加特,其創(chuàng)始人是享
[Abstract]:Positive Porsche has a significant share in the world car market, and Porsche is no stranger to our lives. So far, the company has gone through an extraordinary 70 years, but also made a lot of world-renowned achievements. How did Porsche become a "made in Germany" flag, and how did it reach the pinnacle of success? Porsche's resplendence is not only due to the better luck, but also the innovation and culture of its operators. Porsche footprint (1) Porsche Co., Ltd. is a world-famous sports car manufacturer, founded in Stuttgart in 1930, the founder of Porsche Co., Ltd.
【作者單位】： 南開大學(xué)外國語學(xué)院;
【分類號】：F416.471

【相似文獻】

相關(guān)期刊論文 前10條

1 Jim;;保時捷：魅力經(jīng)典之盾[J];市場w，

本文編號：1891524