本文選題：政策調控 + 國有中小型企業　； 參考：《福州大學》2014年碩士論文

【摘要】：改革開發以來,經過多年的發展,房地產市場已經成為支撐我國經濟發展的重要產業。但是,自2010年起,國家開始對房地產市場進行調控,政策不斷出臺,調控不斷升級。國有中小型房地產企業與該行業的企業同樣面對融資難、土地獲取難、資金缺乏、利潤壓縮等難題的挑戰。本論文旨在通過對國有中小型企業的市場環境、經營模式等進行分析,研討國有中小型房地產企業應采取何種方式經營以適應當前的房地產市場。本文運用文獻研究法、歸納分析法、實證研究法等方法,對國有中小型房地產企業的經營環境、經營模式等進行分析研究。論文結構方面,本文共分為七章。第一章為緒論,主要對本文的研究背景、意義和研究方法等做出介紹。第二章介紹本文理論基礎。第三章對房地產市場政策調控進行研究,分析在政策調控下房地產市場所面臨的挑戰和機會。第四章運用PEST和SW0T模型對國有中小型房地產企業的市場環境和經營狀況進行分析,說明企業所面臨的經營難題,如獲取土地資源難、資金運營難、競爭壓力大等難題。第五章對政策調控下國有中小型房企經營模式轉變進行分析,探討國有中小型房地產企業采取什么樣經營模式以適應政府對市場的調控。第六章對筆者所工作企業的經營模式變革進行實證分析。第七章提出研究結論、對策與展望,對國有中小型房地產企業采用經營模式提出建議,提出國有中小型房地產企業要調整戰略和產品結構的思路。
[Abstract]:Since the reform and development, after years of development, the real estate market has become an important industry to support the economic development of our country. However, since 2010, the state began to regulate the real estate market. State-owned small and medium-sized real estate enterprises face the same challenges as the enterprises in the industry, such as financing, land acquisition, lack of funds, profit compression and other challenges. The purpose of this paper is to analyze the market environment and management mode of the small and medium-sized state-owned enterprises, and to discuss how to manage the small and medium-sized state-owned real estate enterprises in order to adapt to the current real estate market. Using the methods of literature research, inductive analysis and empirical research, this paper analyzes the management environment and business model of small and medium-sized state-owned real estate enterprises. In terms of the structure of the thesis, this paper is divided into seven chapters. The first chapter is the introduction, mainly introduces the research background, significance and research methods of this paper. The second chapter introduces the theoretical basis of this paper. The third chapter studies the policy regulation of real estate market and analyzes the challenges and opportunities of real estate market under policy control. The fourth chapter analyzes the market environment and management situation of state-owned small and medium-sized real estate enterprises by using PEST and SW0T model, and explains the management problems faced by enterprises, such as the difficulty of obtaining land resources, the difficult operation of funds, the great competition pressure and so on. The fifth chapter analyzes the change of the management mode of the state-owned small and medium-sized housing enterprises under the policy regulation and discusses what kind of management mode the state-owned small and medium-sized real estate enterprises adopt in order to adapt to the government's regulation and control of the market. The sixth chapter makes an empirical analysis on the change of the business model of the enterprises that I work for. The seventh chapter puts forward the research conclusion, countermeasure and prospect, puts forward the suggestion to the state-owned small and medium-sized real estate enterprise to adopt the management mode, and puts forward the train of thought of the state-owned small and medium-sized real estate enterprise to adjust the strategy and the product structure.
【學位授予單位】：福州大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F299.233.4
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本文編號：1782733