【摘要】：廠辦集體企業是我國在特定歷史條件下產生和發展起來的,在緩解就業壓力和促進國民經濟發展等方面發揮重要作用。然而隨著我國市場經濟體制的建立和不斷完善,廠辦集體企業發展遇到諸多問題,嚴重影響和制約其生存和發展。國家順應時代的需求,在小范圍內的試點取得初步成效且試點政策逐步完善的背景下,于2011年4月18日發國辦18號文,在全國范圍內實施廠辦集體改革。 作為義烏市供電局廠辦集體企業,如何在該政策下有序而健康的發展成了當務之急。本文首先通過大量的資料分析與現狀調研,在企業發展戰略的相關理論指導下,結合義烏供電局廠辦集體企業的現狀,分析了義烏供電局廠辦集體企業面臨的外部環境和內部環境,對義烏供電局廠辦集體企業進行了SWOT分析,并基于波士頓矩陣理論對企業主要產品進行了分析；其次,提出了義烏市供電局廠辦集體企業的發展戰略,為義烏供電局發展戰略管理工作提供了參考意見。義烏市供電局廠辦集體企業的發展戰略主要包括企業未來發展的戰略指導思想、戰略目標、戰略原則、戰略定位、戰略態勢選擇、戰略重點、主要戰略措施以及實施戰略的主要階段等。 本研究是在總結我國和義烏供電局廠辦集體企業多年發展實踐的基礎上完成的,對今后義烏供電局廠辦集體企業發展有一定的現實意義和指導作用,同時對推進全國廠辦集體企業改革發展也會有一定的借鑒意義。
[Abstract]:Factory-run collective enterprises are produced and developed under specific historical conditions in our country. They play an important role in relieving employment pressure and promoting the development of national economy. However, with the establishment and continuous improvement of market economy system in China, the development of factory and collective enterprises meets many problems, which seriously affect and restrict their survival and development. According to the needs of the times, under the background of the small scale pilot and the gradual improvement of the pilot policy, on April 18, 2011, the National Office of the State issued the document 18 to implement the collective reform of the factory and office in the whole country. As a collective enterprise run by Yiwu Power supply Bureau, how to develop orderly and healthily under this policy has become an urgent matter. This paper first through a large number of data analysis and current situation research, under the guidance of the relevant theory of enterprise development strategy, combined with Yiwu Power supply Bureau to run collective enterprises, This paper analyzes the external and internal environment of the collective enterprises run by Yiwu Power supply Bureau, analyzes the SWOT analysis of the collective enterprises run by the power supply bureau of Yiwu, and analyzes the main products of the enterprises based on the Boston Matrix Theory. This paper puts forward the development strategy of the collective enterprises run by the power supply bureau of Yiwu, and provides the reference for the development strategy management of the power supply bureau of Yiwu. The development strategy of the collective enterprises run by Yiwu Power supply Bureau mainly includes the strategic guiding ideology, strategic objectives, strategic principles, strategic positioning, strategic situation selection, and strategic focus of the future development of the enterprise. Major strategic measures and implementation of the strategy of the main stages. This research is completed on the basis of summarizing the development practice of the collective enterprises run by the power supply bureau of Yiwu and our country for many years, and has certain practical significance and guiding function for the development of the collective enterprises run by the power supply bureau of Yiwu in the future. At the same time, to promote the national factory-run collective enterprise reform and development will also have certain reference significance.
【學位授予單位】：華北電力大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272;F426.61

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