隨著經(jīng)濟(jì)全球化和各國(guó)文化交流的加深,文化貿(mào)易在全球范圍內(nèi)迅速發(fā)展并改變著傳統(tǒng)的經(jīng)濟(jì)形式,對(duì)世界格局、經(jīng)濟(jì)發(fā)展趨勢(shì)產(chǎn)生著重要影響,已經(jīng)成為推動(dòng)經(jīng)濟(jì)增長(zhǎng)、培育創(chuàng)新能力、增強(qiáng)國(guó)家、地區(qū)綜合競(jìng)爭(zhēng)力的重要因素,日益引起國(guó)際社會(huì)的關(guān)注并成為國(guó)際貿(mào)易競(jìng)爭(zhēng)的新領(lǐng)域。從文化貿(mào)易自身來看,由于文化貿(mào)易所涉及的交易對(duì)象是文化商品和服務(wù),而文化商品和服務(wù)傳達(dá)著觀念、價(jià)值和生活方式,因而與其他貿(mào)易相比,文化貿(mào)易更敏感,更具有滲透力,會(huì)在思想意識(shí)形態(tài)方面對(duì)輸入國(guó)消費(fèi)者產(chǎn)生影響。此外,文化商品和文化服務(wù)的外部性、社會(huì)公益性以及文化產(chǎn)業(yè)與信息等其他產(chǎn)業(yè)的共融性等特點(diǎn)都使得文化貿(mào)易與一般的貿(mào)易形式有著很大的不同。文化貿(mào)易的特殊性決定了它在一國(guó)國(guó)際貿(mào)易中的敏感地位和重要性。因此如何利用好現(xiàn)有的貿(mào)易規(guī)則,積極靈活地發(fā)展文化貿(mào)易,對(duì)所有國(guó)家特別是發(fā)展中國(guó)家具有重大的戰(zhàn)略意義。在發(fā)達(dá)國(guó)家,如美國(guó)和日本,文化貿(mào)易已經(jīng)成為經(jīng)濟(jì)發(fā)展的重要引擎。自1996年以來,美國(guó)的文化產(chǎn)業(yè)就超過航天工業(yè)成為第一大出口創(chuàng)匯產(chǎn)業(yè)；英國(guó)文化產(chǎn)業(yè)也已發(fā)展到相當(dāng)大的規(guī)模,到2001年,文化產(chǎn)業(yè)所創(chuàng)造的年產(chǎn)值接近900億英鎊,超過了任何一種傳統(tǒng)制造業(yè)所創(chuàng)造的... 

【文章來源】：東北財(cái)經(jīng)大學(xué)遼寧省

【文章頁(yè)數(shù)】：83 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Abstract
摘要
Chapter1 Introduction
Chapter2 Relevant Theories of Cultural Trade
    2.1 Definitions:cultural industry, cultural products and cultural trade
        2.1.1 Definition of cultural industry
        2.1.2 Definition of cultural trade
        2.1.3 Definition and classification of cultural products
    2.2 Characteristics and functions of Cultural trade
        2.2.1 Dual attributes:economic and ideological
        2.2.2 Time feature and derivativeness of cultural product line
        2.2.3 Covert cultural trade barriers
    2.3 Related theories
        2.3.1 Comparative advantages
        2.3.2 Intra-industry trade, theory of demand preference similarity
        2.3.3 Cultural discount
        2.3.4 The lipstick effect theory
Chapter3 Situation of Global Cultural Trade before the Financial Crisis
    3.1 The situation of international cultural trade before the financial crisis
        3.1.1 High growth rate in recent years
        3.1.2 Giant conglomerates as main participators
        3.1.3 Imbalances between regions and countries
        3.1.4 Coexistence of liberalism and protectionism
        3.1.5 WTO laws as principle legal reference
    3.2 The situation of China's cultural trade before the financial crisis
        3.2.1 Dramatic expansion in the overall size
        3.2.2 Increasing share in the world culture trade, while huge segmental deficits exist
        3.2.3 A small proportion in China's foreign trade
        3.2.4 Narrow export market and monotonous product form
        3.2.5 Lack of marketing tool, pillar enterprise and brand product
Chapter4 Impact of the Current Financial Crisis on InternationalCultural Trade
    4.1 Background information of the current financial crisis
    4.2 Impact of the financial crisis on international cultural trade
        4.2.1 The conductive pathways of financial crisis on cultural industry
        4.2.2 The impact of the financial crisis on the global cultural industries
Chapter5 Impact of the Financial Crisis on China's Cultural Trade
    5.1 The overall situation of Chinese cultural industry during the financial crisis
        5.1.1 The early-stage influence of the financial crisis
        5.1.2 The spreading-stage influence of the financial crisis
    5.2 The conditions of the cultural sectors during the financial crisis
        5.2.1 News publishing and copyright services
        5.2.2 Radio, film and television services
        5.2.3 Network cultural services
        5.2.4 Art business, performing arts and related cultural service
    5.3 Analysis of threats and opportunities for Chinese cultural industry
        5.3.1 The threats for Chinese cultural industry
        5.3.2 The opportunities for Chinese cultural industry
Chapter6 Suggestions for Development of Chinese Cultural Trade in thePost-Crisis Era
    6.1 Successful experience of foreign countries in times of financial crisis
        6.1.1 Successful experience of the USA
        6.1.2 Successful experience of South Korea
        6.1.3 Analysis of the distinctive advantages for Chinese cultural products
    6.2 Suggestions to Chinese cultural industry and enterprises
        6.2.1 Provide government support and protection for domestic market
        6.2.2 Strive for innovations at both industry and enterprise levels
        6.2.3 Carry out full-range promotion for cultural trade
        6.2.4 Make full use of the traditional Chinese cultural elements
        6.2.5 Apply modern marketing tools
        6.2.6 Cultivate cross-border enterprises or invest in overseas cultural bases
Chapter7 Conclusion
Reference
Acknowledgement


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碩士論文
[1]中國(guó)文化產(chǎn)品國(guó)際營(yíng)銷戰(zhàn)略研究[D]. 劉爽.天津財(cái)經(jīng)大學(xué) 2009
[2]中國(guó)文化產(chǎn)業(yè)國(guó)際競(jìng)爭(zhēng)力與文化貿(mào)易的政策選擇[D]. 項(xiàng)瑩.浙江大學(xué) 2007
[3]新形勢(shì)下我國(guó)對(duì)外文化貿(mào)易戰(zhàn)略與政策研究[D]. 陳重文.南昌大學(xué) 2007



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