作為一種新興的社交工具,微信在我們的生活中扮演著越來越重要的角色,對社會和人們的生活產(chǎn)生了重要的影響。微信公眾號是微信發(fā)展壯大的產(chǎn)物,具有信息多樣,便捷,直觀等優(yōu)勢,已經(jīng)成為個人、組織、公司等傳遞信息和樹立形象的重要渠道。所有高校都開通了官方微信公眾號,通過語篇來進行信息傳遞,形象宣傳,提高公信力,其語篇的特征已受到越來越多的學者的關(guān)注。本文以湖南省三所高校分別為中南大學、湖南大學、湖南工業(yè)大學,其官方微信公眾號語篇特點作為研究對象,收集大量語料,時間為2018年3月至7月,分別為136篇、125篇、137篇,采用定量分析、定性研究、問卷調(diào)查等的研究的方法。本文對高校官方微信公眾號語篇特點分析,研究,分類,其主要表現(xiàn)詞匯、句子、語篇、特殊效果四個層面。然后在此基礎(chǔ)上再從語域理論方面分析高校官方微信公眾號語篇具有此特點的原因。通過研究發(fā)現(xiàn),高校官方微信公眾號語篇特點表現(xiàn)在四個方面,在詞匯層面,“佛系”,“pick”,“打call”這類熱詞新詞使用多(有語篇高達8個);“呢”,“呀”,“啊”,“哦”,“啦”,“嘿”等語氣詞使用頻繁(平均每個語篇有2個),第二人稱出現(xiàn)頻率高,其中“你”占第二...

【文章頁數(shù)】：121 頁

【學位級別】：碩士

【文章目錄】：
Abstract
摘要
List of Abbreviation
Chapter1 Introduction
    1.1 Research background
    1.2 Objectives and significance
    1.3 Research questions and methods
    1.4 Structure of thesis
Chapter2 Literature Review
    2.1 Introduction of official WeChat public platforms of universities(OWPPU)
    2.2 Previous studies on WeChat public platforms(WPP)and OWPPU
        2.2.1 Previous studies on WPP
        2.2.2 Previous studies on OWPPU
    2.3 Previous studies on register theory
    2.4 Texts analysis from register theory
        2.4.1 Traditional texts
        2.4.2 Electronic texts
        2.4.3 New media texts
Chapter3 Features of OWPPU Texts
    3.1 Lexical level features
        3.1.1 Use of buzzwords
        3.1.2 Frequent use of modal particle
        3.1.3 Frequent using the second person in singular
    3.2 Sentence level features
        3.2.1 Use of code–mixing
        3.2.2 Rewriting or imitating sentence
        3.2.3 Special appellation
    3.3 Discourse level features
        3.3.1 Literariness
        3.3.2 Coexistence of written forms and spoken forms
        3.3.3 Strong interactions
        3.3.4 Diverse symbols
    3.4 Special effect level features
        3.4.1 Humorous effect
        3.4.2 Novel effect
Chapter4 Analysis of the Text Features of OWPPU from Perspective of Register Theory
    4.1 Field of discourse
        4.1.1 Language environment
        4.1.2 Topics
    4.2 Tenor of discourse
        4.2.1 Receivers
        4.2.2 Social distance
    4.3 Mode of discourse
        4.3.1 Screen-reading era
        4.3.2 New media era
Chapter5 Analysis of the Special Effect of OWPPU Texts from Register Deviation
    5.1 Register borrowing of OWPPU texts
        5.1.1 Register borrowing in words
        5.1.2 Register borrowing in discourse
    5.2 Register mixing of OWPPU texts
    5.3 Register switching of OWPPU texts
Chapter6 Conclusion
    6.1 Major findings of the research
    6.2 Limitations of the research
    6.3 Implications and suggestions for further study
Bibliography
Websites visited
AppendixⅠ:The Questionnaire and Survey Results
AppendixⅡ:Part of Corpus of you(singular),you(plural)
攻讀學位期間主要科研成果
Acknowledgements



本文編號：3986398