本文選題：互聯網行業 + 市場支配地位　； 參考：《中南大學》2013年碩士論文

【摘要】：隨著中國互聯網的迅猛發展,一部分企業在中國互聯網領域里已經占據主導地位。主導企業的發展給一些中小創業者施加了壓力。互聯網領域里的壟斷現象毋庸置疑。對于新興產業,其中不正當競爭和壟斷現象的判斷錯綜復雜。不同于以往產業因素,如產品兼容、網絡效應、知識產權、用戶鎖定、技術標準等,都影響著互聯網行業中的市場支配地位的形成,并對其有維護作用。不僅如此,對于在互聯網領域里的市場支配地位的確定,也存在著諸多障礙：第一,在互聯網領域里,隨著市場份額對壟斷力影響越來越小,這時需要對它的數值功能和技術方法進行評估與調整；第二,認定相關地區市場在互聯網行業中地位越來越復雜,這時以往的“假定壟斷者測試法”也遭受質疑；第三,在互聯網行業中,市場進入壁壘對壟斷力影響有所提高,并且舊壁壘在削弱,新壁壘在加強。這時需要做的是,區分混合市場和單純的網絡市場；嘗試著“盈利模式測試法”、“銷售方式測試法”、“產品性能測試法”；注重由網絡作用以及其效應下的知識產權、用戶鎖定、技術標準等因素促使新型市場進入壁壘,從而提供帶有建設性質的新思想來處理這些新問題。
[Abstract]:With the rapid development of the Internet in China, some enterprises have occupied a dominant position in the field of Internet in China. The development of leading enterprises has put pressure on some small and medium-sized entrepreneurs. There is no doubt about the monopoly in the field of the Internet. The judgment of unfair competition and monopoly is complicated for the emerging industry. Different from previous industrial factors, such as product compatibility, network effect, intellectual property rights, user locking, technical standards and so on, all of them affect the formation of market dominance in the Internet industry and maintain it. Moreover, there are many obstacles to determining the dominant position of the market in the Internet. First, in the Internet, as market share becomes less and less important to monopoly power, At this time, its numerical function and technical methods need to be evaluated and adjusted. Secondly, it is concluded that the market in the relevant area is becoming more and more complex in the Internet industry, and the former "hypothetical Monopoly Test Law" is also questioned. In the Internet industry, market entry barriers have a greater impact on monopoly power, and old barriers are weakening and new barriers are strengthening. What needs to be done is to distinguish between mixed markets and simple online markets; to try "profit mode testing," "sales mode testing," "product performance testing," and to focus on intellectual property rights under the role of the network and its effects. Factors such as user locking, technical standards and other factors promote new market entry barriers, thus providing new ideas with a constructive nature to deal with these new issues.
【學位授予單位】：中南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：D922.294

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本文編號：1843350