本文選題：機電產品 + 出口　； 參考：《海南大學》2014年碩士論文

【摘要】：2013年我國機電產品出口額居全球第一,已經連續5年保持全球機電產品貿易第一大國的地位。機電產品在拉動我國貨物貿易出口方面起到了關鍵作用,其出口額占商品出口總額的比重也在不斷攀升。然而在歷經2008年的全球金融危機的沖擊以及歐洲主權債務危機不斷蔓延的影響,全球經濟復蘇緩慢,以歐美地區為主要出口市場的機電產品,在歐美市場需求萎靡的情況下出口增長大幅波動,也進一步暴露出我國機電產品對部分出口市場的依賴程度。在全球經濟復蘇進程緩慢,貿易摩擦不斷的大環境下,國際市場需求不足,貿易摩擦升溫以及綜合成本上升等諸多問題均讓我國機電企業出口面臨困境。結合當前機電產品出口面臨的國內外形勢,要想穩定機電產品出口,保持出口可持續發展,必須在充分挖掘現有出口市場潛力的基礎上,拓展新市場,轉變傳統出口思路,在政策、企業、產品等影響出口的諸多方面進行反思,尋找新的戰略和發展路徑。 本文采用定性與定量分析相結合的研究方法,同時在實證分析的基礎上進行了規范分析。木文首先對機電產品出口的總體情況進行了描述性分析,包括出口商品結構以及出口市場結構等方面,找出當前機電產品在出口市場拓展方面存在的一系列問題,如對經濟發達國家(地區)市場拓展不均衡,而對新興國家市場拓展程度不夠；企業存在一些列管理及融資方面困難,產品存在創新性不夠,技術水平不高等問題。針對這些問題,文章主要從產品——市場兩個維度對機電產品出口市場拓展進行了分析。產品維度上,文章分析了我國機電產品出口在國際上的競爭力情況,并且從貿易二元邊際的角度揭示了我國機電產品的出口增長方式,從而體現我國機電產品出口在供給方面的能力；市場維度上,本文對各主要出口市場進行了定性分析,揭示了對各重點市場的出口特點,分析了影響出口市場拓展的制約因素。同時從定量角度,對主要貿易伙伴國的出口市場潛力進行了測算。 結合木文研究分析的結果,本文主要從出口策略、配套服務以及自身競爭力三個方面提出了相應的政策建議。本文認為未來機電產品出口應該繼續實施市場多元化出口政策,明確出口市場重點,穩定發達國家市場的同時重點開發新興國家市場；在明確市場拓展策略的同時需注重綜合配套服務的支持,包括政策支持、金融支持以及行業協會支持等；最后還需要提升出口企業素質與產品品質,提高出口企業的整體競爭實力,加大對產品的創新支持等。
[Abstract]:In 2013, China's exports of mechanical and electrical products ranked first in the world, and it has maintained its position as the largest country in the world's electromechanical products trade for five consecutive years. Mechanical and electrical products play a key role in promoting China's export of goods, and the proportion of exports to the total volume of commodity exports is also rising. However, after the impact of the global financial crisis in 2008 and the continuous spread of the sovereign debt crisis in Europe, the global economic recovery has been slow, with Europe and the United States as the main export market for mechanical and electrical products. Under the condition of weak demand in Europe and the United States, export growth fluctuated sharply, which further exposed the degree of dependence of China's mechanical and electrical products on some export markets. Under the environment of slow global economic recovery and constant trade friction, the shortage of international market demand, the rising of trade friction and the rising of comprehensive cost make the export of China's mechanical and electrical enterprises face difficulties. In order to stabilize the export of electromechanical products and maintain the sustainable development of export, we must, on the basis of fully tapping the potential of the existing export market, open up new markets and change the traditional export thinking in order to stabilize the export of mechanical and electrical products at home and abroad. In the policies, enterprises, products and other aspects of the impact on exports to reflect, looking for new strategies and development path. In this paper, the qualitative and quantitative analysis method is adopted, and the normative analysis is carried out on the basis of empirical analysis. First of all, the paper makes a descriptive analysis on the general situation of the export of mechanical and electrical products, including the structure of export commodities and the structure of export market, and finds out a series of problems existing in the development of export market of current mechanical and electrical products. For example, the market expansion of developed countries (regions) is not balanced, but the degree of market expansion to emerging countries is not enough; the enterprises have some difficulties in management and financing, the innovation of products is not enough, and the level of technology is not high. Aiming at these problems, this paper analyzes the export market of mechanical and electrical products from two dimensions of product-market. In terms of product dimension, the article analyzes the competitiveness of China's export of mechanical and electrical products in the world, and reveals the export growth mode of China's mechanical and electrical products from the perspective of the dual marginal value of trade. In the market dimension, this paper makes qualitative analysis on the main export markets, reveals the export characteristics of the key markets, and analyzes the restrictive factors that affect the expansion of export markets. At the same time, from a quantitative point of view, the export market potential of major trading partners is measured. Based on the results of the research and analysis, this paper puts forward the corresponding policy suggestions from three aspects: export strategy, supporting service and competitiveness. This paper holds that the export of mechanical and electrical products in the future should continue to implement market diversification export policy, clear export market focus, stabilize the markets of developed countries and focus on the development of emerging countries market; At the same time, we should pay attention to the support of comprehensive supporting services, including policy support, financial support and industry association support. Finally, we also need to improve the quality of export enterprises and product quality. Improve the overall competitive strength of export enterprises, increase innovative support for products.
【學位授予單位】：海南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F752.62;F426.61

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