【摘要】：任何企業一個新產品問世或任何一個企業的品牌營銷活動,首先必須設計出一個令消費者滿意的企業產品形象,而企業形象的最有效傳導方式就是廣告宣傳,通過廣告宣傳、形象推廣將這種形象有效地傳遞給企業的目標顧客,這總結為企業知名度推廣。然后才有可能激發顧客促成購買行為;一旦顧客購買此產品后,企業則需要以最優質的服務來滿足顧客對這個"品牌形象"的期望,以保持對這種"良好印象"的維持和鞏固,這總結為企業產品的美譽度;只有兩方面完美結合才能促進新產品更順利地走向市場。
[Abstract]:For any enterprise to come out with a new product or any enterprise's brand marketing activities, it is first necessary to design an enterprise product image that satisfies consumers, and the most effective transmission of enterprise image is advertising, through advertising. Image promotion effectively transmits this image to the target customers of the enterprise, which is summed up as corporate popularity promotion. Then it is possible to motivate the customer to purchase the product; once the customer buys the product, the company needs to meet the customer's expectations of the "brand image" with the highest quality of service to maintain and consolidate the "good impression". This is summed up as the reputation of enterprise products; only a perfect combination of the two to promote the new products to the market more smoothly.
【作者單位】： 吉林動畫學院廣告學院;
【分類號】：F713.8;F274

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本文編號：2269812