本文選題：茶葉企業　切入點：對外宣傳　出處：《福建茶葉》2017年09期 　論文類型：期刊論文

【摘要】：茶葉在我國有著十分悠久的歷史,最早可以追溯到神農氏時期,隨著絲綢之路和海上通道的開辟,我國的茶葉逐漸流傳到了國外,并與其本土文化相結合,形成獨特的茶文化,到了現代社會,信息化時代的到來讓我國的茶葉貿易的發展規模越來越廣闊,但是在向外發展的過程中,語言的不同成為了最大的阻礙,本文擬從茶葉企業對外宣傳材料的特點出發,淺談翻譯的主要觀點和方法,并將二者結合起來幫助我國茶企在國外的發展。
[Abstract]:Tea has a very long history in China. It can be traced back to Shennong's period. With the opening of the Silk Road and the sea passage, tea in our country gradually spread abroad and combined with its native culture to form a unique tea culture. In the modern society, the arrival of the information age has made the development of tea trade in our country more and more extensive, but in the process of outward development, the language difference has become the biggest obstacle. Based on the characteristics of external propaganda materials for tea enterprises, this paper briefly discusses the main viewpoints and methods of translation, and combines the two to help the development of Chinese tea enterprises in foreign countries.
【作者單位】： 河南牧業經濟學院;
【分類號】：H059
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本文編號：1604670