本文在人際語用學理論背景下,基于身份在網絡交際語境中二維互動構建的特征,改進Spencer-Oatey基于現實社會語用的關系管理模式,新塑了適用于網絡交際的身份分析模型,含宏觀層面的人際關系、中觀層面的身份構建路徑以及微觀層面的身份構建話語策略等三個維度。為探究中美網約車企業處于人際危機時構建身份的異同之處,本文以網約車企業公司“滴滴”和“Uber”為例,具體回答如下問題:(1)宏觀而言,中美企業在危機中構建網絡身份時,其人際關系導向有何異同?(2)中觀而言,為管理人際危機,中美企業構建網絡身份的路徑有何異同?(3)微觀而言,中美企業構建網絡身份的話語策略有何異同?受研究問題驅動,本文采用Python NLP收集語料并進行定量可視化分析:首先,編寫程序爬取語料,連接MySQL數據庫進行降噪處理,根據人際危機的時間節點和評價意義來進行分類建庫,共2個語料庫,各含3個子語料庫,提取熱評話語以備分析;接著,調用Python Sentimental Analysis庫計算兩企業在各階段的人際情感極值形成可視化圖形,運用Python Word Cloud庫來繪制主題詞云圖,輔以BMC可視化呈現,采...

【文章頁數】：80 頁

【學位級別】：碩士

【文章目錄】：
acknowledgement
abstract
摘要
Chapter One Introduction
    1.0 Introduction
    1.1 The Origin of Online Corporate Identity
    1.2 Objectives and Significance of the Present Study
    1.3 Organization of the Thesis
Chapter Two Literature Review
    2.0 Introduction
    2.1 Previous Studies on Identity Construction
        2.1.1 Definition and Classification
        2.1.2 Research Branches of IC at Home and Abroad
    2.2 Previous Studies on OIC at Home and Abroad
    2.3 Summary
Chapter Three Theories Related to OCI and Theoretical Framework of the Present Study
    3.0 Introduction
    3.1 Theories Related to OCI Studies
        3.1.1 Critical Discourse Analysis
            3.1.1.1 Historical-discourse Path
            3.1.1.2 Intertextuality
        3.1.2 Positioning Theory
        3.1.3 Dialogue Theory
        3.1.4 Summary
    3.2 Theoretical Framework of Present OCIC Studies
        3.2.1 Two-Dimensional Interactive Construction of OCI
        3.2.2 Three-Dimensional Analytical Framework
            3.2.2.1 Spencer-Oatey’s RMT Model
            3.2.2.2 Three-Dimensional Interpersonal-Identity Analytical Framework
Chapter Four Methodology
    4.0 Introduction
    4.1 Research Questions
    4.2 Data Collection and Processing
        4.2.1 Data Collection
        4.2.2 Pre-Processing
    4.3 Python NLP
        4.3.1 Word Cloud
        4.3.2 Sentimental Analysis
        4.3.3 Distributions in Discourse Domains
Chapter Five Comparison of Online Corporate Identity Construction in Chinese and American Online Car-hailing Corporations
    5.0 Introduction
    5.1 Interpersonal Relationship Orientation
        5.1.1 Relationship Orientation in Chinese Car-hailing Corporation
        5.1.2 Relationship Orientation in American Car-hailing Corporation
        5.1.3 An Overall Comparison
    5.2 OCI Construction Path
        5.2.1 OCIC in Chinese Car-hailing Corporation
            5.2.1.1 Step1:ZZHA
            5.2.1.2 Step2:YQHA
            5.2.1.3 Step3:RS
        5.2.2 OCI in American Car-hailing Corporation
            5.2.2.1 Step1:DCA
            5.2.2.2 Step2:SA
            5.2.2.3 Step3:RS
        5.2.3 An Overall Comparison
    5.3 Discursive Strategies in CCC and ACC
        5.3.1 Illocutionary Domain
        5.3.2 Discourse Domain
        5.3.3 Participation Domain
        5.3.4 Stylistic Domain
        5.3.5 An Overall Comparison
Chapter Six Conclusion
    6.0 Introduction
    6.1 Major Findings
    6.2 Implications
    6.3 Limitations and Suggestions
References
Publications



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