本文選題：選擇超載 + Logit模型　； 參考：《華南理工大學》2014年碩士論文

【摘要】：傳統經濟學認為決策者擁有更多的選擇能夠實現自身的效用最大化，心理學認為決策者擁有更多的選擇能夠滿足自己的心理控制。但是，根據選擇超載（choice overload）概念，太多的選擇會導致相反的結果，例如消費者不作任何選擇或者感知后悔。考慮到旅游產品供應商為旅游者提供特別大量的旅游產品，本文的主要研究目標是識別旅游行業像零售業一樣存在著選擇超載的現象。 本文采用了隨機向在校大學生發放調查問卷的方法，，其中設置了兩類決策時間（無時間限制和2分鐘）和5種的目的地集合（1，3，10，20，30）。通過調查問卷得到的數據以及Logit模型證實了旅游產品也存在著選擇超載現象。實證研究發現當目的地個數超過24個時，大學生游客做出不選擇的可能性開始逐漸增大。 由于決策的結果（選擇或不選擇）是0-1型伯努利變量，本文采用了二分類logistic回歸分析方法分析性別、學歷、目的地個數和決策時間這4個變量和大學生游客在目的地決策之間的一般關系。結果發現性別和學歷不是大學生游客目的地決策的影響因素，而目的地個數和決策時間對大學生游客目的地決策有著顯著影響。
[Abstract]:Traditional economics holds that decision makers have more choices to maximize their effectiveness , and psychologists believe that decision makers have more choices to meet their own psychological controls . But depending on the choice of overload concepts , too many choices can lead to the opposite results , such as consumers not making any choice or perception of regret . In view of the fact that suppliers of tourism products provide a particularly large number of tourist products for tourists , the main objective of this article is to identify the phenomenon of selective overload in the tourism industry like retail .

Based on the data obtained from the questionnaire and the Logit model , it is found that the possibility of non - selection among college students will begin to increase gradually when the number of destinations exceeds 24 .

As a result of the decision - making ( choice or non - selection ) is a 0 - 1 Bernoulli variable , the general relationship between the four variables of sex , education , number of destinations and decision - making time is analyzed by two - classification logistic regression analysis method . The results show that gender and education are not the influencing factors of the decision - making of the tourist destination of college students , and the number of destination and decision - making time have a significant influence on the decision - making of the tourist destination of college students .
【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.6;F224

【參考文獻】

相關期刊論文 前1條

1 聶獻忠,張捷,呂菽菲,湯家法;九寨溝國內旅游者行為特征初步研究及其意義[J];自然資源學報;1998年03期

本文編號：1981922